For those who don't know the story, when Columbia was founded almost 50 years ago, the Rouse Company wanted to find some kind of signature display to mark the holiday season.
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| The Poinsettia Tree under construction in The Mall in Columbia |
The company's chief horticulturist Leroy J. Brown created a steel structure to hold a multi-tiered series of poinsettia plants of varying heights, along with an elaborate system for watering them.
For 20 years afterwards he would also install Poinsettia Trees in malls throughout the United States.
Mr. Brown died in 1990, but the tradition continued except for a brief hiatus in 2007 when new Mall management decided that the display was outdated.
The decision was reversed after an outcry from the community, where many felt that it was a unique cultural touchstone for Columbia, and the tree returned the next season and each year since.
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| Columbia's Poinsettia Tree under construction |
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| The finished tree with the fountain turned back on |
To read more:
- Columbia's Poinsettia Tree: The Inside Story (The Washington Post, 12/24/07)
- Red-in-the-Face Management Bows to Poinsettia Tree Tradition (The Washington Post, 12/14/07)
- Time Lapse Video: Poinsettia Tree Set-Up in Mall in Columbia (The Baltimore Sun, from November 2012)
- Video: The Mall in Columbia's Poinsettia Tree (Columbia Association) - the return of the tree in 2008, with a history of the tree
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